HR Analytics: Unlocking the Power of Your People Data

In a world increasingly driven by data, your people strategy should be no exception.

HR analytics – or what we like to call people analytics – is the process of collecting, analysing, and using workforce data to guide strategic decisions.

Evidence-based decisions help business leaders make interventions that are not only impactful but justifiable – especially when communicating with senior stakeholders or managing budgets.

For SMEs and scaling businesses, this represents an incredible opportunity to better understand your team, improve employee experience, and drive meaningful organisational change.

Why People Analytics Matter

Gone are the days of making decisions based on gut feeling or guesswork. With people analytics, businesses can use real-time data to answer key questions like:

• What contributes to employee turnover, and what can be done to improve retention? 

• Are there any patterns in employee absenteeism, and what are the underlying causes? 

• What is the cost associated with hiring new employees, and how can this be reduced?

• How productive are employees, and what factors are influencing their productivity? 

At Dodds Consultancy Group, we help businesses unlock these insights and make better decisions by implementing the right systems or creating bespoke dashboards tailored to your organisation’s needs.

What Can You Measure with People Analytics?

The beauty of people analytics is that it can be adapted depending on the size and goals of your business. Here are some key metrics to consider:

For Small Businesses:

• Absence and attendance trends

• Turnover rates and reasons for exit

• Time to hire and cost per hire

• Employee engagement survey results

  
  

For Scaling Businesses or Larger SMEs:

• Wellbeing programme uptake and impact

• Pay equity and diversity representation

• Performance data and productivity trends

• Internal mobility and promotion rates

  
  

Employee Morale: The Heart of Your Metrics

A data-led approach can shed light on employee morale by monitoring engagement levels, participation in wellbeing initiatives, and feedback from surveys.

Understanding how your people feel at work isn’t just “nice to know” – it’s business-critical. Low engagement is often the first sign of deeper issues such as burnout, poor management, or a disconnect in culture.

When you regularly measure and act on employee sentiment, you send a clear message: we’re listening.

Let’s Turn Data into Decisions

Dodds Consultancy Group can support you by:

• Setting up or improving your people dashboards

• Helping you identify which metrics to track

• Training your team on using insights effectively

• Ensuring your data strategy grows with your business

If you’re ready to make smarter people decisions and bring greater clarity to your people strategy, now is the time to embrace analytics. Whether you're measuring engagement or building a case for investment in wellbeing, data gives you the insight and confidence to act.

Want to discover the power of people analytics for your business? Get in touch with Dodds Consultancy Group today.